Sometimes identified by its brand name ASUS (English pronunciation: /ˈeɪsʉs/), the company is listed on both the London Stock Exchange (LSE: ASKD) and the Taiwan Stock Exchange (TWSE: 2357). As of 26 November 2009, 29.2% of PCs sold in the previous 12 months worldwide came with an ASUS motherboard. The company's 2009 revenues reached US$21.2 billion.
ASUS appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings. Wall Street Journal Asia ranks it number one in quality and service, and it leads the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.
In 2008, shipments from ASUS, Elitegroup Computer Systems (ECS), Gigabyte Technology, and Micro-Star International (MSI) totaled 104.86 million devices. ASUS led with 52 million units, followed by ECS with 20 million, MSI with 18 million, and Gigabyte with 16.6 million.
Green ASUS
In 2000, ASUS officially launched Green ASUS, a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of ASUSTek Computer Inc. Green ASUS pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".
As of 2009 Green ASUS restricts 37 hazardous substances, 31 more than the 6 stipulated by the European Union RoHS.
ASUS designs its notebooks to meet Energy Star standards. As of 2009 over 50 ASUS notebooks have Energy Star certification.
In 2006, ASUS became the first computer maker in Taiwan to develop an easy-to-reuse and easy-to-recycle end-of-life "green design" system.
In September 2006, ASUS initiated a free take-back program for all ASUS-made products in the USA.
In 2005, ASUS launched Taiwan’s first GPMS (Green Product Management System) information-technology platform.
Recognition
In 2006, ASUS obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.
In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized ASUS as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".
In October 2008, ASUS received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products, including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008, Det Norske Veritas conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.
Recycling campaign
In April 2008, ASUS launched its "PC Recycling for a Brighter Future" program in collaboration with Intel and with Tsann Kuen Enterprise Co. This program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.
ASUS around the world
America Region
( Brazil Canada Latin Spanish Mexico United States)
Asia Region
(Australia Bangladesh China Hong Kong India Indonesia
Japan Korea Maldives Middle East Malaysia New Zealand
Pakistan Philippines Singapore South Africa Sri Lanka Taiwan
Thailand Turkey Vietnam )
Europe Region
(Belgium Bulgaria Czech Rep Denmark Finland France
Germany Greece Hungary Ireland Italy Netherlands
Norway Poland Portugal Romania Russia Serbia
Slovakia Spain Sweden Switzerland Ukraine United Kingdom)
Employee
Until 2010 : 113,324
