Key Factors

In the early 2000s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. 

As of 2009, ASUS receives Intel engineering samples ahead of its competitors.

ASUS has become one of the main supporters of Intel's Common Building Block initiatives.

Unique Features

In 2008, ASUS split into three companies namely ASUSTek, Pegatron (smelling pegasus) and Unihan (smelling unicorn / horned horse), the trio perform the different function.Where a Pegatron focus to produce laptops, PCs, game consoles, handled devices, until the LCD Unihan while more focused on video-audio products.

ASUS is also giving attention to environmental issues. In 2000 ASUS ASUS campaigning GREEN program that includes green design, green procurement, green manufacturing and green service and marketing. Together with Intel and Tsann Kuen Enterprise Co., ASUS launched the PC Recycling for Brighter Future and managed to collect 1200 PCs, notebooks and monitors which is then recycled to be donated to 122 primary and junior secondary schools in five different communities.

Because of its unique, ASUS got lots of higher achievements and awards.

Winning Awards